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March 2007

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    Tag vitaminssoda

    Vitamins in your favorite soda...it was only a matter of time...

    by fitgurl (03/09/2007 - 20:03)

    Coca-Cola and PepsiCo are adding vitamins to carbonated beverages in an effort to appeal to health-conscious consumers.

    In order to make up for the hit soda companies have taken due to their link to obesity, PepsiCo and Coca-Cola will be adding vitamins to their soda. You know I will try it when it shows up on the shelves but I have my doubts on its benefits.

    The New York Times said Diet Coke Plus and PepsiCo's Tava will be promoted as "sparkling beverages" instead of "soft drinks."

    It is interesting to see their marketing strategies. Diet Coke chose to just add the word plus which I think is sorta smart. People are going to be wtf is Tava where Pepsi is concerned. However, maybe distancing themselves from the traditional soda name is a good choice in marketing a "healthier" product. Anyway...

    Tava will contain vitamins B3, B6 and E, and chromium, while Diet Coke Plus will contain niacin, vitamins B6 and B12, magnesium and zinc.

    Michael F. Jacobson, executive director of the Center for Science in the Public Interest, says the new beverages "are certainly a lot better than a regular soft drink" but said consumers are better off getting their nutrients from natural foods, rather than fortified soft drinks, the Times reported.

     

    Here is what you should keep in mind. It is always better to get your vitamins from natural sources such as plants and animals.  Also keep in mind there are other ingrediants in these soft drinks that are less desirable to ingest so I wouldn't go giving up your green  tea. But it is nice to see that the mass has spoken and that our collective heathier choices are being heard by even the largest companies in the US.

    Tag vitaminssoda